The concept of “escape” is central to the WONDERLUST story, Michael Kors told WWD. This story, he elaborated, includes a corresponding ad and video campaign depicting the face of the scent: a gold, sequined-dress-clad Lily Aldridge, in an unknown far-flung locale. She is escaping from a yacht into a small speedboat with her paramour, Dutch model Wouter Peelen, into a rose-fueled sunset. As a game on words, Wanderlust (which denotes a great wish of travelling) is the desire for escape in Kors’ collection. The campaign was developed by Mario Testino.

“I wanted something that’s feminine, not in an insipid way, but in a streamlined, modern way. It’s the same way with the gourmand. The almond milk has something delicious, but not edible or sticky,” the designer continued. “Our girl is looking for a way to experience and have fun but stay within her world.” – as explained by Michael Kors.

Wonderlust by Michael Kors is a Oriental Floral fragrance for women. Wonderlust was launched in 2016. 

Wonderlust was created by Aurélien Guichard, Honorine Blanc and Alexis Grugeon.

Top notes are Almond Milk, Bergamot and Pink Pepper

Middle notes are Heliotrope, Jasmine Sambac and Carnation

Base notes are Sandalwood, Cashmere Wood and Benzoin